Designing in public without performing
On sharing unfinished work honestly, and why "process content" so often flattens the process it claims to show.
Read the story →While(learning) • {build(); • grow();}
Previews of things
not yet made.
Praevia Studio is the personal practice. Here every project is a rough cut of a bigger idea. Below: finished work, work-in-progress, and the notes taken along the way.
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From the Journal
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Selected Works
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Horn & Beam
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E-LITE
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Modan Studio
Advertisement
Ad space — 300×250
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Today's Fashion
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K for Coffee
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Fading World
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Journal
Advertisement
Ad space — responsive in-feed
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About
Praevia — Latin for foresight, a going-before — is the name I gave this practice because most of what I make starts as a preview: a sketch of a brand before the client sees it, a rough cut before the film is locked, a draft before the essay is right.
I work alone, by choice, across three disciplines that keep teaching each other things: identity design, long-form writing, and short documentary film. Clients hire me for one of the three and usually leave with all three woven together.
When I'm not on a client project, I publish the Journal above — essays, field notes and half-finished ideas I'm not precious about sharing early.
- Tools
- Figma, DaVinci Resolve, a notebook that never leaves the bag
- Trained in
- Graphic design, documentary production
- Currently reading
- Essays on vernacular architecture
- Available for
- Identity systems, editorial sites, short-form documentary
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Contact
hello@praevia.studio
For commissions, collaborations, or just to say the journal was useful. I read everything myself.